Freehold Returns To Novena
Next to Novena MRT
Located right beside Novena MRT Station on the North-South Line, residents enjoy direct access to Orchard, the CBD, and key city destinations within minutes. With major expressways like CTE and PIE also nearby, commuting across Singapore is seamless and efficient
Freehold Living in District 11
A rare opportunity to own a freehold home in one of Singapore’s most established and highly sought-after districts. Serra Residences offers long-term value, strong capital preservation, and the prestige of a prime Novena address
At the Heart of Novena’s Lifestyle Hub
Surrounded by major medical institutions like Mount Elizabeth Novena and Tan Tock Seng Hospital, alongside established malls such as Novena Square and Velocity, residents enjoy unmatched convenience in one of Singapore’s most vibrant and well-developed districts.
RECOMMENDED UNITS
Versatile Layouts,
Elevated Comfort
Far East Organization brings 133 freehold residences across 7 unit types on 7 Bassein Road: 2-Bedroom + Study, 3-Bedroom, 4-Bedroom, 4-Bedroom + Study, 4-Bedroom Premium (Private Lift), 5-Bedroom Premium (Private Lift), and Penthouse (Private Lift). Guided preview 2-13 October 2026 at the Bassein Road showflat — indicative pricing $2,800-$3,000+ psf per market estimates.
2-Bedroom + Study
2-Bedroom + Study 
Best entry price
66 SQM · 710 SQFT
- Indicative Pricing Range
- Preview Access Priority
- Freehold Tenure
- Boutique 133 Units
![](https://theserraresidences.co/wp-content/uploads/2026/09/NEW-OFFER-SECTION_POST_TEMPLATE_THUMBNAIL-TAG-DESIGN-3.webp")
3-Bedroom
3-Bedroom 
Best Value
71 SQM · 764 SQFT
- Indicative Pricing Range
- Preview Access Priority
- Freehold Tenure
- Boutique 133 Units
4-Bedroom + Study
4-Bedroom + Study ~124 SQM · ~1,335 SQFT
- Indicative Pricing Range
- Preview Access Priority
- Freehold Tenure
- Boutique 133 Units
5-Bedroom Premium (Private Lift)
5-Bedroom Premium (Private Lift) ~163 SQM · ~1,755 SQFT
- Indicative Pricing Range
- Preview Access Priority
- Freehold Tenure
- Boutique 133 Units
SEPTEMBER'S FEATURED UNIT
best value
3-BEDROOM · 764 SQFT · LOWER REGISTER
From ~S$2.15M
Approx. $2,800 psf · 764 sqft · Best Value at Serra Residences
- Best Value at Serra Residences: The 3-Bedroom in the Lower Register delivers freehold family sizing at the lowest quantum entry above 2BR+Study.
- Freehold D11 Address: First freehold new launch in this Novena pocket in 12 years — a structural rarity in the CCR resale market.
- 9-Minute Walk to Novena MRT: Direct North-South Line access to Orchard, City Hall, Marina Bay, and the Newton interchange.
- Novena Medical Hub Adjacent: Mount Elizabeth Novena, Tan Tock Seng Hospital, and the wider medical cluster at your doorstep — a proven rental demand pool.
EXCLUSIVE PREVIEW INCLUSIONS
Interactive Floor Plan
Virtual 3D Tour
Estimated Rental Yield
Discount Voucher
Showflat Invitation
1-1 Consultation
- Showflat Invitation
- Direct Developer Pricing
recommended units
“____?____ is the best unit in this project now.”
View our curated list of this week’s specially picked recommended units put together by our in-house analysts.
list includes:
Best Value Unit
Best psf across current inventory.
Best Investment Unit
Strongest anticipated long-term upside.
Closest to Launch Price
Priced nearest to day-one launch rate.
Best Large Unit
Best-value large-format layout.
Best Small Unit
Best-value compact family pick.
- Curated Weekly
- Premium Research
Rare Low-Rise. First in Novena.
Nestled within the exclusive Novena enclave in District 11, The Serra Residences puts you walk from Novena MRT, within 1km of Anglo-Chinese School (Primary), and within walking distance of United Square, plus Novena Square and Velocity @ Novena Square a short ride away. Whether you’re raising a family in one of Singapore’s most academically prestigious enclaves or building a generational CCR portfolio, this is an address of enduring value.
Why The Serra Residences
Stands Apart in District 11
A side-by-side look at The Serra Residences against other recent CCR launches in Novena and United Square.
Built by Far East Organization — walk from Novena MRT with ACS (Primary) within 1km.
- Walk to Novena MRT (NS20)
- Boutique 133 residences
- Anglo-Chinese School (Primary) 1km priority band
Other D11 / Novena Launches
Mostly 99-year leasehold, without the boutique 133-unit scale or the Far East Organization developer profile.
- Further from Novena MRT
- Older freehold alternatives
- Non-family-sized unit mix
ENQUIRE NOW FOR
Early-Bird Benefits
Before Launch
All the best available units are balloted
for at the lowest prices possible
- Up To 5% Lower Prices
- Up To 80% More Units
- Best Floors & Stacks Quality
After Launch
Leftover units are available at higher
prices with less options available
- Up To 5% Higher Prices
- Up To 80% Lesser Units
- Worse Floors & Stacks Quality
Before Launch
All the best available units are balloted
for at the lowest prices possible
- Up To 5% Lower Prices
- Up To 80% More Units
- Best Floors & Stacks Quality
After Launch
Leftover units are available at higher
prices with less options available
- Up To 5% Higher Prices
- Up To 80% Lesser Units
- Worse Floors & Stacks Quality
Can I Afford a Home at The Serra Residences?
CCR pricing at TBA (analyst forecast) means quantum planning matters. Check your affordability as early as possible to have the highest chance of securing your ideal unit before public-launch pricing premiums apply.
Progressive Payment Scheme
Learn about the Progressive Payment Scheme to maximize your available cashflow across the build-up to 2029–2030 TOP.
Financial Risk Assessment
Financial Risk Assessment
Financial Calculation
Select your desired unit type and check if you can loan the necessary amount to purchase it at indicative launch pricing.
About Serra Residences at Holland
Rising in the exclusive Novena enclave in prime District 11, the upcoming Bassein Road condo is set to be a boutique landmark address in one of Singapore’s most academically prestigious residential precincts. With 133 residences, walking-distance access to Novena MRT (NSL), and positioned within the 1km priority band for Anglo-Chinese School (Primary) — plus first-mover status in the URA Novena precinct — it delivers a rare combination of CCR prestige, elite school access, and long-term positional value
The GLS site was awarded to a Far East Organization joint venture in 2010 at 2010 acquisition cost — the highest CCR land rate since recent D11 CCR launches in 2018.
Elevated Living with Thoughtful Amenities
Infinity pool, sky terraces with United Square views, contemporary clubhouses. At The Serra Residences, every detail of prime central living has been thoughtfully considered from the moment you arrive home.
The facility deck includes 30m and 50m lap pools alongside wellness facilities. The full facility list and interior specifications are on view at the Bassein Road showflat, open now.
"Far East purchased Pastoral View, and a neighbouring plot at 11 Bassein Road, way back in 2010, in an enbloc deal worth $122 million ($847 psf ppr). The two freehold sites span 51,395 sq ft. The condo will enjoy connectivity to several malls such as Velocity, Square 2 and United Square. It is also close to several schools such as Hong Wen School and St. Joseph’s Institution Junior." Stacked
BROUGHT TO YOU BY
BROUGHT TO YOU BY
DEVELOPERS OF LUXURY
CONDO PROJECTS
Why Visit Serra Residences Now.
The post-launch window offers a different way to decide.
With over 150 units already sold, The Sen’s post-launch phase gives you a clearer picture than any showflat preview could — real transacted prices, proven stack popularity, and no queue-day pressure to decide on the spot. Take your time, compare your options, and view on your own terms.
No Launch-Day Pressure
View at your own, unhurried pace before booking day on 13 October.
Real Pricing Transparency
See the full confirmed unit chart with per-stack pricing at the gallery.
Wider Stack Selection
Compare stacks now while the widest selection is still available, ahead of booking day.
- By appointment only - developer's sales team
Frequently
Asked Questions
Common questions about the preview process, pricing, and how to plan for your purchase at The Serra Residences.
Direct-developer pricing is confirmed in person, together with the specific unit, stack and floor you're considering. Our in-house specialists will walk you through current indicative pricing and any phase-specific incentives when you book a viewing at the sales gallery.
Loan eligibility, CPF utilisation and progressive payment structures take time to work through properly. Doing this early protects your position: you know what you can commit to before you see a unit you love, and the right unit doesn't get taken while you're still working out numbers.
Yes — the sales gallery is open daily. We recommend booking an appointment so a dedicated specialist can walk you through available units, pricing and floor plan options rather than queuing for a general tour.
The developer offers phase-specific incentives at post-launch — launch discounts, furniture vouchers, stamp duty absorption and progressive payment flexibility vary by phase and unit type. The current promotion package is confirmed at the sales gallery.
Status: Now Selling · Sales Gallery Open · Est. TOP 2030 (Tentative)
Expected TOP: 2029–2030
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Disclaimer: While every reasonable care has been taken in preparing this website and in constructing the models and showflats, the developer and the marketing agent cannot be held responsible for any inaccuracies or omissions. Visual representations, models, showflat displays and illustrations, photographs, art renderings and other graphic representations and references are intended to portray only artistic impressions of the development and cannot be regarded as representation of fact. Floor areas are approximate measurements and subject to final survey. The property is subject to inspection by the relevant authorities to comply with the current codes of practice. All information, specifications, renderings, visual representations and plans are current at the time of publication and are subject to change as may be required by us and/or the competent authorities sand shall not be regarded as statements or representations of facts. All plans are subject to amendments as directed and/or approved by the building authorities. All areas are approximate measurements only and subject to final survey. The Sales and Purchase Agreement shall form the entire agreement between us, the Developer and the Purchaser and shall supersede all statements, representations or promises made prior to the signing of the Sale and Purchase Agreement and shall in no way be modified by any statements, representations or promises made by us or the Marketing Agent
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